edge Mushrooms
Building a new mushroom business from the ground up
The Challenge
The aim was to create a professional and recognisable mushroom business from scratch, while also helping shape how the business would be presented to potential customers.
With edge Mushrooms sitting within the wider world of market gardening and sustainable food production, it was important that the brand felt natural, modern and professional, while still communicating the specialist nature of mushroom growing.
The business also needed a clear starting point for its social media presence, with content that could introduce the brand, showcase what it grows and begin building an audience.
What We Did
Logo Design & Brand Identity
The logo and branding were designed to give the business a distinctive identity that could work across social media, marketing materials, packaging and future business development.
The branding needed to reflect the connection between mushrooms, growing and sustainable food production, while remaining clean and versatile enough to grow with the business.
The result was a cohesive visual identity that gave edge Mushrooms a professional presence from day one.
Business Development
Alongside the branding, Nine Yards Marketing supported the development of the business itself.
Rather than simply creating marketing materials, we looked at how the business could be positioned and communicated to its target customers.
This included helping establish:
- The business proposition and overall positioning
- How edge Mushrooms would communicate its products
- Target customer considerations
- Opportunities for future growth
- How the mushroom business could sit alongside market gardening
- The foundations for future marketing and sales activity
This provided edge Mushrooms with a clearer direction as it moved from an idea into an operating business.
Social Media: Starting From Scratch
With no established social media presence, we created the foundations for edge Mushrooms’ online marketing.
This included developing the social media presence, establishing the tone of voice and creating initial content designed to introduce the business and educate potential customers.
Content focuses on areas such as:
- Introducing edge Mushrooms
- The mushrooms being grown
- Behind-the-scenes growing
- The mushroom farm build
- Mushroom growing education
- Sustainability and local food production
- The journey of building the business
- Products and future availability
Rather than relying solely on promotional content, the strategy was designed to tell the story behind the business and build familiarity with the brand.
The Approach
edge Mushrooms wasn’t simply given a logo and a few social media posts. We created a complete starting point for the business, bringing together its branding, positioning, business development and digital presence.
This meant the business could launch with a consistent identity and a clearer understanding of how it wanted to communicate with customers.
The result
edge Mushrooms now has the foundations of a professional, recognisable brand that can grow alongside the business.
From the initial logo and branding through to business development and social media, Nine Yards Marketing helped take edge Mushrooms from an idea without an established identity to a business with a clear visual and digital presence.
The project demonstrates how Nine Yards Marketing can support businesses not just with individual marketing tasks, but with the development and launch of a brand from the ground up.
Services Delivered:
Branding & Design
Logo design · Visual identity · Brand direction
Business Development
Business positioning · Customer targeting · Growth opportunities · Marketing foundations
Social Media
Social media setup · Strategy · Content creation · Brand introduction · Ongoing content direction
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